Big Printing: Ruling Your Print Shop’s Niche (With 150K+ Instagram Followers)

“The treasures are in the niches.” Big Printing’s Dawaud Muhammad describes how his store has made use of Instagram to build a following 158,000+ strong. What began as Big Pimpin’ Turf Clothes in the very early 1990s has actually become a launching pad for countless business owners– also if it’s except every person. “Whoever does locate us and also enjoys what we do … they’re going to enjoy it.”

Check out the full story as well as see some of Big Printing’s finest prints below:

Huge prints, strong apparel, intense colors and also truly remarkable marketing have made Big Printing right into a force in Oakland. Through “the power of the order,” Dawaud has led Big Printing through astronomical growth in 2020. When the pandemic struck in March, timing was whatever– they had actually just set up their new website.

This extensive interview covers everything from Instagram marketing for your print shop to exactly how to price your products as a screen printer– and a passionate conversation of the obstacles black business owners face.

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Thumbnail picture debt: L.J. Rich at Oakland Voices

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